This fall made 6 years since I began blogging (wow, time flies!). Whenever I’m at preacher meetings or talk with colleagues one-on-one, I’m often asked, “What should I do if I want to begin blogging?” It’s a good question for pastors to ask. We live in a world where a growing digital influence is needed if we are to remain relevant and effective in ministry (though it’s in no way more important than our physical presence and influence). Frankly I think all pastors or anyone getting into ministry should at least consider the impact a personal blog can have on their ministry. I’ve been fortunate enough to connect with a number of people who have read my blog. Some comment on how a certain post ministered to them in a time of need. Other times I run into readers at conferences and it’s cool to see how the digital world can connect us in new ways. Pastors are in the business of presenting God’s word and blogging gives you a creative way to do just that.
Maybe this Advent season has your creative juices flowing? Maybe starting a blog is on your list of new year’s resolutions for the coming year? Whatever your motivation for starting a blog, below are my 5 working rules for pastors who blog:
1) Write Often
One of the struggles for busy pastors is finding the time and discipline to write. Let me tell you what I tell any pastor who wants to start a blog: If you can’t write at least 1 post every 2-4 weeks, then don’t start a blog. Ideally you want to write 1 post per week, but again, things come up. To build a following for a blog, you need to continually put out new (and original) material. People will not come back to a blog that doesn’t get updated regularly. It’s like a website no one tends – it’s easy to lose interest. Make sure the material you post is mostly original. Don’t be known for reposting interesting or profound stuff you find elsewhere. Your blog should be an extension of you, not a resource center. Besides writing often, try to find other blogs you enjoy and try to read and comment on their blog. I’ve found a great community of pastor bloggers. Find other bloggers you enjoy and read them too. Besides reading some good material and finding common interests, building your blog “street cred” among other similar bloggers will help drive traffic to your page. Some will share links to your material when they enjoy (and you should do the same). Others will link your page to their homepage (you should also do the same for blogs you enjoy). Either way, it’s important to build your blog’s presence with continual new material and through connecting with other bloggers.
2) Practice Finding Your Voice
Just like you work at finding and honing your voice in the pulpit, the same is true with your blog. Be creative. Try creative approaches to writing. Don’t make every post a sermonette. And don’t make every post an academic thesis. I always say 500-1500 words is best for blogging. Anything less is too short and should be a Facebook status or note. Anything longer should be trimmed down (just like in a sermon, you don’t really NEED to say everything you want to say) or it needs to be broken into multiple posts (find a way to do a Part 1 and Part 2). One of the best I know at using multiple voices is Jeremy Smith over at Hacking Christianity. He writes everything from commentary on contemporary issues to church polity for UM nerds to actual techie nerd theology. You can agree or disagree with Jeremy’s content (many do both) but you can’t say the guy doesn’t use multiple formats for reaching people through his blog.
3) Write About Things that Matter to You
If something matters to you, then write about it. Two things happen: 1) You will write with more passion, conviction, and (hopefully) clarity; 2) If it matters to you, odds are it will matter to someone else. Blogging is all about finding a niche. Practicing your voice will also help with this (see above). Don’t try to write just like this big-time blogger or that big-time blogger. Remember many of the Christian bloggers have worked to make their blog the biggest part of their job (or their only one through ad sales). As a working pastor with responsibilities, you probably won’t rise to the level of a Rachel Held Evans, but you can find your niche by writing with passion and an audience will follow your blog.
4) Remember: Church Members WILL Read Your Blog
Unlike many big-time bloggers and writers online, you will have personal interaction with at least some of your readers. And let me tell you from experience, church members read what you write. When I moved churches last June, one of the first thing many new members did before they ever met me was Google me. They found my blog and began reading my writing. That’s scary when it comes to making first impressions. So write things that you’re not afraid to stand by or at least talk about in person. While the digital world offers one sense of security in writing and throwing things on the Internet, pastors don’t enjoy this luxury like other bloggers and online writers. One thing I tell people who read my blog is that it’s been up since my first year of seminary which means I’ve probably changed my mind on some of the things I’ve written. I’ve never taken down a post, but I have revised for a new post upon further reflection. Just know that if you write it and put it online for the whole digital universe to read, odds are some neighbors and church members are probably reading it too.
5) When In Doubt – Do No Harm, Do Some Good
This final rule follows the previous one – when in doubt heed the words of John Wesley. There is a great temptation to write for page hits. In other words, there are many writers who quickly build an online following and enjoy a large online audience because they write about divisive subjects in inflammatory ways. In other words, being a jerk could potentially drive a lot of traffic to your blog. Resist that temptation. As a pastor, your blog is, in the end, an act of ministry. Write every post as though you’ll have to account for it in person with a church member, your DS, bishop, or other supervising official. Odds are, you’ll eventually have to do just that. Be prophetic, but heed the advice of Fred Craddock – “there’s a fine line between being prophetic and being obnoxious.” Speak out on social issues, but try to do so in a pastoral way. Instead of pounding a particular side of a divisive subject by constantly writing against “the other side,” try writing about how we have to love our enemies and those we disagree with even when we don’t want to because Jesus said we had to. Don’t forget the wonderful line from Dr. Will D. Campbell: “We’re all bastards but God loves us anyways.” Write as though that’s actually true. Above all else, try to do no harm and maybe strive to do a little good when you write.
[Fellow Pastor Bloggers: What are some of your rules for blogging as a pastor?]